Schuylkill Haven, PA – Cardinal Systems Inc., manufacturer of steel and polymer wall pool panels, is pleased to announce the selection of John Yeftich as its Midwest Regional Sales Representative.
Yeftich brings over 30 years of experience in the swimming pool industry to his new role. Most recently, Yeftich held senior level assignments in sales, marketing, and management within the POOLCORP organization.
As the Cardinal representative for the Midwest, Yeftich will be working with the company’s independent sales representative team of Weber & Moreton. His new responsibilities will include developing sales strategies and strengthening customer relationships with distributors, builders, and dealers in his territory. He will also be developing new customers for the Cardinal brands and increasing the market for new and existing products.
“John’s accomplishments in sales growth, training, and leadership are a great asset for our company,” says National Sales Manager Derrick Hendricks. “He can contribute on so many levels. We are excited about future expansion of the Cardinal brand in that area.”
Yeftich lives in Dardenne Prairie, MO with his wife Lorie and daughters Taylor and Alex. He attended Indiana Central University in Indianapolis and is a 25-year member of the Association of Pool & Spa Professionals (APSP).
Cardinal Systems, Inc., founded in 1976, is a leading manufacturer in the swimming pool industry and the largest single supplier of package pool panels, coping, and components. For more information on Cardinal Systems and Quaker Plastics, please visit the company website at www.cardinalsystemsinc.com.